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Matthew Jones

BY MATTHEW JONES

@matt_fruitnet

Sinclair launches new branding

Company says new look “emblematic” of its commitment to providing innovative labelling solutions and programmes

Sinclair launches new branding

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Leading label and equipment systems provider Sinclair has unveiled a new corporate logo and digital experience.

Using an updated version of the Sinclair ‘S’, a fresh blue and accents of an “environmentally friendly” green, the company said the logo better reflects its current-day corporate brand.

In addition to a new brand identity, Sinclair will also launch a new website which displays the brand campaign message ‘the little label with the biggest impact.’

“Our new logo, brand and website better communicates what Sinclair represents and stands for today,” said Sinclair president and CEO, Colin Woodward.

“We’ve kept visual elements of our previous logos which reflect our long-standing heritage and we’ve emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on sustainability.”

 

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