The international marketing magazine for fresh produce buyers in Europe
Fred Searle


Friday 31st May 2019, 15:18 London

Fyffes’ Piñabar lands in Ireland

Pineapple supplier’s cutting machine will be in operation at Dunnes Stores across the country this summer

Fyffes’ Piñabar lands in Ireland

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Fyffes’ pineapple-slicing machine, the Piñabar, has arrived on the Emerald Isle, going on demonstration at Dunnes Stores across Ireland from now until mid-August.

Shoppers will be able to watch as their pineapple is prepared in front of them, using a swish of blades to produce ready-to-eat pieces in just 20 seconds.

Understood to be the first machine of its kind in Ireland, the Piñabar will be in operation in Ennis; Dundalk; Terryland, Galway; Jetland, Limerick; Bishopstown, Cork; Newbridge; Maynooth; and at Dublin’s Cornelscourt, Blanchardstown, Stephen’s Green, Pavilions Swords and Portmarnock stores.

Describing it as “a high-tech concept that has proven successful in markets overseas”, Fyffes Ireland’s marketing manager, Emma Hunt-Duffy, said the machine “gives shoppers the opportunity to slice their pineapples on the go and at no added cost beyond the recommended retail price of the pineapple itself”.

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