The international marketing magazine for fresh produce buyers in Europe
FPJ Staff

BY FPJ STAFF

One event, two days, three great stages

FPJ Live is taking the traditional conference format to the next level with a content-packed showcase of fresh produce innovation

One event, two days, three great stages

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There are less than four weeks to go to FPJ Live 2019, so now is the time to secure your place at this showcase of fresh produce excellence.

FPJ Live is returning with its popular TV show-style format, combined with an all-new multi-stage offer giving something for everyone in an exciting, fast-moving programme.

Tickets include free entry to the UK Fruit & Vegetable Awards Social on 7 October, where food, drink and entertainment are provided as the backdrop to the revealing of this year's winners. Voted for across 12 categories by FPJ readers, awards are presented to companies and individuals who have done outstanding work over the past year.

Packed programme

On 8 October, FPJ Live kicks off with a session looking at politics and trade. Trade body leaders including British Growers CEO Jack Ward and AHDB Horticulture chair Hayley Campbell-Gibbons will discuss the big issues facing the industry, before bosses from Wealmoor, The Orchard Fruit Company and Angus Soft Fruits talk about new developments at their businesses.

Following a networking break, the focus turns to marketing and retail. Former L'Oréal and Diageo marketing chief Hugh Pile, now of Blue Skies, will give his expert analysis of branding in fresh produce, while Veg Power's Dan Parker will unveil exclusive results of the phenomenally successful fresh produce campaign.

Kantar's consumer insight director Joe Shaw Roberts will present the latest trends affecting the retail sector, before IPL managing director Mike Snell takes to the stage to discuss the Asda buying arm's work in fresh produce, giving his view of the evolution of retail and the current trends facing the market.

At midday, the pace switches with an in-depth personal and professional interview with Riverford founder and organic pioneer Guy Watson in FPJ Life Stories, sponsored by MorePeople.

After lunch, wholesale and foodservice will be up for discussion with top guests including Paul Walker of Spitalfields Market Tenants Association, Simon Martin of The Food Heroes, top chef Pierre Koffmann, healthy eating campainer Melissa Hemsley, Natures Choice's Vernon Mascarenhas and Jess Latchford from Waste Knot.

Fruity endurance athlete Sally Orange will outline her remarkable and unique story, before the event concludes with an in-depth interview with NFU president Minette Batters.

Delegates have the chance to choose from a range of content, all within the same room. Throughout the day a second stage, The Big Debate, will put the spotlight on topics including Adding Nutrition To Fresh Produce, The Consumer View and The Next Generation, with speakers including Nuffield scholar Barbara Bray, NFU chief horticulture adviser Lee Abbey, NextGen Fruit Group chair Ben Bardsley and LEAF chief executive Caroline Drummond.

During networking breaks, Fruitnet's video series #freshtalks will record live interviews, which delegates can watch first hand on a third stage.

Fast-paced and interactive

The fast-paced event, supported by headline sponsor NFU, will feature a mixture of chat, debate, multimedia and presentations, and new this year, the opportunity to supply live comments to be read out as the day progresses. 

FPJ editor Michael Barker said: "This year's event is the most ambitious we've ever attempted, offering multiple streams of fantastic content in a fast-paced format we hope people will love. We want this to become a central meeting point for the industry and an unmissable part of the fresh produce calendar, so I would urge everyone to sign up and be a part of the conversation."

Tickets to FPJ Live and the Awards Social are some of the most affordable across the UK conference calendar, offering incredible value for money and unrivalled networking opportunities. The event attracts senior executives, managing directors and buyers from across the supply chain, from producers and growers to retailers, wholesalers and associated industries.

This year's event takes place at the Ricoh Arena in Coventry on 7-8 October, and discounts are available for groups of two or more delegates. For more information and to book, see www.fpjlive.com

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