The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

VIP unveils new corporate logo

New clean design aimed at underlining group's commitment to quality, service and sustainable supply

VIP unveils new corporate logo

VIP's new logo will be used for B2B communications

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Italian apple marketer VIP, the Val Venosta Cooperatives Association, has unveiled a brand new logo which it says will better represent its commercial values and commitment to the international market.

Based in South Tyrol, the group is aiming to position itself as a leader in terms of environmentally friendly apple supply.

Sustainability, service and quality are the three keywords at the centre of VIP's strategic plan, which aims to provide customers with "first-class service" and high-quality, sustainably produced fruit.

“These are the preconditions that turn VIP into a reliable and indispensable partner,” commented group director Martin Pinzger. "But this is not all: In Val Venosta, we can count on the professionalism and knowledge of our producers working in harmony with nature combined with the most modern processing facilities that ensure an optimal supply of our apples.”

He added: “Experience, innovation and quality make us an efficient and reliable business partner, a real first-class partner.”

With VIP's recently redesigned Val Venosta brand continuing to form the basis of its consumer-facing communications, the new corporate logo will be used in all official B2B communication, starting with the company's appearance at next month's Fruit Logistica trade exhibition in Berlin.

“From a graphic point of view,” Pinzger explains, “it was fundamental to create a clear and unique brand with clean lines."

A yellow dot stands out as the characteristic feature, he noted. "It stands for the more than 300 days of sunshine per year in Val Venosta and also refers to our main product, Golden Delicious apples from the mountains.”

The letter I in combination with the yellow dot is designed to be a reminder of 'first class' by virtue of '1°' being equivalent to '1st' in Italian.

“The VIP logo is completed with the 'First class apple partner' claim, which underlines our special attention to service, quality and reliability to offer our clients a premium apple in all respects,” concludes Pinzger.

“Furthermore, the yellow dot is a window into our valley, an invitation to discover the Apple Paradise that is particularly suited for the cultivation of exceptional apples that, combined with our first-class service, make VIP an ideal partner.”

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