The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Fruitbox: No time to waste for box delivery schemes

Oddbox's Emilie Vanpoperinghe explains why direct-to-consumer fruit and veg supply is the way forward

Fruitbox: No time to waste for box delivery schemes

If food waste was a country, it would be the world's third-largest emitter of greenhouse gases, and with around one-third of the food produced around the world thrown away rather than being consumed, consumers and retailers are becoming far more aware of the need to prevent that waste.

In the fruit and vegetable business too, reducing waste is more crucial than ever, especially at a time when the coronavirus crisis has highlighted not only the need to get more fresh produce to disadvantaged people in society, but also the need for everyone in general to eat healthily.

Oddbox, a box delivery scheme that started in London and is now preparing to expand across the UK and into Europe, has established a thriving business rescuing fresh and seasonal fruit and veg that would otherwise go to waste – either because they don't meet market specifications in terms of size, shape or colour, or simply because they are surplus to requirements.

In the latest edition of Fruitbox, the company's co-founder Emilie Vanpoperinghe explains how the model works, why she thinks a shift to this kind of online, direct-to-consumer supply model is here to stay, and why the box delivery model is proving increasingly popular with consumers who want to balance value with values by buying more seasonal fruit and veg.

Hosted by Chris White in London, Fruitbox now attracts a big audience across the global fruit and vegetable business that tunes in twice a week to hear exclusive interviews and expert analysis.

Produced by Fruitnet Media International, the show is essential listening for everyone in the fresh produce industry.

To find out how you can tell your story on Fruitbox, email chris@fruitnet.com.

To learn about sponsorship and advertising opportunities, email advertising@fruitnet.com.

The latest episode of Fruitbox, as well as all previous episoides, can be found on one of the following podcast services:

 

 

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