The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Monday 18th January 2021, 14:35 London

Nature's Pride spotlights nutrition

Partnership with GAIN coincides with the start of the International Year of Fruits and Vegetables

Nature's Pride spotlights nutrition

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The Nature’s Pride Foundation (NPF) and the Global Alliance for Improved Nutrition (GAIN) have announced a new partnership aiming to improve health by promoting better nutrition of workers in the fruit and vegetable sector.

The partnership involves multiple tiers, the groups revealed, including translating GAIN’s Nutrition at Work Handbook into four languages and then making it publicly available.

The collaboration will also promote better nutrition in the fruit and vegetable sector through a series of webinars and articles, while Nature’s Pride will roll out workforce nutrition programmes with growers in Peru and South Africa.

"We are delighted with this new partnership," said Lynnette Neufeld, GAIN’s director of knowledge leadership. "Fruit and vegetables are at the heart of healthy diets, and we hope that through this partnership with one of Europe’s leading fruit and veg suppliers we can raise awareness and catalyse action to improve workforce nutrition in the global fruit and vegetable sector.

“The partnership with Nature’s Pride also aims to demonstrate that improving workers’ nutrition is a desirable and necessary part of any truly sustainable business," Neufeld added.

"Right from the first conversation there was a perfect ‘click’," confirmed NPF's Coen van Iwaarden. "This partnership enables us to put into practice what we believe in: contribute to a healthier world by working with expert partners such as GAIN and building on Nature’s Pride’s global network of dedicated growers.

"It’s very exciting to make GAIN’s excellent Nutrition at Work Handbook globally available and, at the same time, start working with it ourselves with growers in Peru and South Africa. Together we can make a big positive impact."

The Nutrition at Work Handbook was developed by GAIN, EatWell Global, and the Scaling Up Nutrition Business Network to capitalise on the opportunity that workforce nutrition presents.

The handbook provides guidance to employers and businesses looking to provide healthy meals and snacks to their employees, with step-by-step guidance to help employers get started.

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