The international marketing magazine for fresh produce buyers in Europe
Tom Joyce



Wednesday 17th February 2021, 15:48 London

REO growing and expanding

Belgian auction REO Veiling has seen its tomato volumes increase rapidly in recent years, led by strong growth in vine tomato production under efficient LED lighting

REO growing and expanding

Related Articles

Since 2019, tomatoes have become the most important product at Roeselare-based REO Veiling, both in terms of volume and sales, according to commercial director Dominiek Keersebilck.

In 2020, REO's growers supplied 69,200 tonnes of fresh tomatoes, consisting of vine, loose and specialties, to the auction. That represents an increase of 12,000 tonnes from 2019 and a rise of 20,000 tonnes from 2018.

These larger volumes are mainly down to the strong increase in acreage of vine tomatoes, says Keersebilck.

"The supply of fresh vine tomatoes at REO Veiling has quadrupled in the last four years, from 9,000 tonnes in 2017 to 38,000 tonnes in 2020," he revealed. "Vine tomatoes are available all year round at REO Veiling thanks to new varieties, innovative production techniques and improved harvest security."

In addition to vine tomatoes, the supply of loose tomatoes at REO Veiling is also on the rise, he said, although the increase is less pronounced.

"In 2020, our growers supplied 28,600 tonnes, an increase of 7,000 tonnes since 2017," said Keersebilck. "REO Veiling offers its vine tomatoes and loose tomatoes under the Tomabel and Flandria quality labels. They are packed in standard EPS-T cases or cardboard boxes, but are also available in specific packaging selected by the customer."

In addition to loose and vine tomatoes, the auction also offers other varieties, including cherry tomatoes, Coeur de Boeuf, vine cherry tomatoes, San Marzano and plum tomatoes.

"Our supplies will increase in the near future, as many REO growers have plans for expansion," said Keersebilck. "In addition, we want to maintain and even expand the wide range of tomatoes we have been offering to date."

Concerning Brexit, Keersebilck is positive about REO Veiling's ability to meet the necessary challenges. "At REO Veiling, we do not speak of challenges, but of opportunities," he said. "For example, we have followed Brexit very closely and are convinced that due to our location and the image of our products, in beef tomatoes, as well as in leeks and strawberries, and with close cooperation with experienced exporters, we will have a good advantage in the UK market."

comments powered by Disqus

Keep informed...