The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Wednesday 14th April 2021, 15:19 London

New PGI for Murcian peach producers

The Cieza Peach Producer and Marketer Association will oversee marketing of the new Cieza Peach PGI

New PGI for Murcian peach producers

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A group of stonefruit producers in Murcia have set up a new association to promote peaches grown in Cieza in a bid to improve the profitability of the sector after several difficult seasons.

The Cieza Peach Producers and Marketers Association, made up of 23 companies and entities, will also serve as a provisional Regulatory Council to manage the soon-to-be-registered Protected Geographical Indication for Melocotón de Cieza (Cieza Peach).

The PGI label will cover sales of Romea and Bay Gold 6 peaches, two of the main varieties grown in the municipality of Cieza.

The Regulatory Council will be chaired by Manuel Ruiz Piñera of the Cieza Cooperative.

All fruit marketed under the PGI will have to meet a set of quality standards to be determined by the Regulatory Council.

 

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