The international marketing magazine for fresh produce buyers in Europe
Tom Joyce

BY TOM JOYCE

@tomfruitnet

Wednesday 16th June 2021, 16:02 London

Global Grape Congress turns to Americas

Streamed live on 30 June, Global Grape Congress will explore the latest trends and developments in grapes, not least in Latin America and the US

Global Grape Congress turns to Americas

(l-r) Christian Corssen of Frutera Santa Maria and David Marguleas of Sun World

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With just two weeks to go until Global Grape Congress, Fruitnet’s new online event dedicated exclusively to the international grape business, we take a look at the final track of the show, streamed live from Los Angeles and focusing on the Americas.

Having heard regional case studies from Asia, Europe and Africa, Global Grape Congress delegates will get to explore the latest trends and challenges in South and North America.

Sun World CEO David Marguleas will provide insights into the latest innovations in varietal development coming out of California, while John Pandol of Pandol Brothers will examine the growing competition from neighbouring Mexico.

Delegates will learn how Peru’s table grape industry is maturing, while Chile is reassessing its priorities in the face of challenges. Leading exporters in both countries will explain why, going forward, the focus needs to shift away from volume growth towards quality and service.

The Americas track starts with Global Grape Congress's international sessions, including the best ways to add value and premiumise the grape category, not just with better varieties, but also with brands and innovations in marketing.

The event concludes by exploring how new technologies can boost sustainability within the category, helping companies to reduce waste, lower their carbon footprint and limit the use of plastic.

To read more about the full agenda and extensive line-up of speakers and expert panellists, visit the Global Grape Congress website and register for free.

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