The international marketing magazine for fresh produce buyers in Europe
Maura Maxwell

BY MAURA MAXWELL

@maurafruitnet

Tuesday 22nd June 2021, 15:25 London

Eosta hits Living Wage avocados milestone

For every kilogram of avocados sold, the company contributes €0.02 towards a Living Wage of workers

Eosta hits Living Wage avocados milestone

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Eosta has sold its first 100,000 cartons of Living Wage avocados just two months after launching the product.

According to the Dutch organics specialist, the initiative is being supported by major retailers across Europe, including Dennree in Germany and ICA in Sweden.

Last year, Eosta introduced the first Living Wage mango and in April it extended the scheme to Kenyan-grown avocados. For every kilogram of avocados sold, Eosta puts €0.02 towards a Living Wage (a new income standard) for the supplier’s Kenyan workers.

Gert-Jan Lieffering, Eosta’s quality development manager, said he preferred to call the avocados, supplied by Anthony Ngugi, “all inclusive avocados”.

The avocados are a driving force of Eosta’s ‘Leave no one behind’ policy that focuses on social inclusion.

“With this, Eosta incorporates the social petals of the Sustainability Flower, in addition to the other ecological and health aspects that are represented in various campaigns,” the company said. “In doing so, Eosta is working towards its overall mission: healthy, fair, organic.”

Eosta said it expects demand for Living Wage products to continue to grow as supermarkets promote them more.

CEO Volkert Engelsman noted: “companies can no longer get away with exploiting workers in far-off countries. As we speak, Germany has draft legislation ready that will force companies to purchase in a socially responsible way.

“In the Netherlands, we support Professor Jaap Winter’s initiative to make corporate social responsibility legally binding.

“And the EU is working on a Corporate Sustainability Reporting Directive that will require companies to report on their sustainability impact from 2023. But why wait for that? The world needs Living Wages right now.”

The Living Wage is a new phenomenon in the international food trade and sets the bar for fair wages that are much higher than what has been customary until now.

With social certifications like GRASP, the minimum wage is the benchmark to guarantee a fair income, but in many countries that means a subsistence minimum that only perpetuates poverty.

The Living Wage is higher because it also takes into account the cost of education, healthcare and some savings to fall back on. This makes structural improvement a reality in the long term.

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