Researchers, growers and marketers of Jazz apples from around the globe are set to gather at this year’s Fruit Logistica to celebrate the first-ever International Jazz Day.
The event, which will take place in Berlin on 3 February at the fresh produce trade exhibition, will be dedicated to highlighting the variety’s success, sharing production and marketing information, and discussing plans for the further development of the product.
Participants will be updated on the latest growing and post-harvest techniques and current and future market prospects for the variety, which was developed in New Zealand by ENZA International and Plant and Food Research.
They will also receive a first-hand look at the global brand strategy and meet the people behind the development of Jazz apples.
“With several years of growing and marketing Jazz apples under our belt, it is a great time to gather the Jazz community and exchange the deep collective pool of knowledge we have developed for this fantastic apple,” said Snow Hardy, general manager of ENZA International.
Enza said that more than 36,000 tonnes of Jazz are forecast to be harvested in 2009 from nine countries throughout the Northern and Southern Hemisphere.
The fresh produce group is hoping to build-up the Jazz success story with the imminent launch of a number of new apples and pear varieties, the first of which, Envy, will be released commercially this year.
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