French fresh-cut specialist Florette has a new product launch planned to mark the arrival of spring. “Grignotez frais!”, meaning “Nibble fresh!”, is a pre-packaged tray of seven different vegetable varieties and two sauces.
Baby varieties of carrot, cauliflower, cherry tomato, celery, radish, fennel and sweetcorn are accompanied by two dips, one of rémoulade, a mayonnaise-type dressing, and one of garlic and chives.
Florette suggests that the new product is ideal for consuming at home, at the office or at a picnic, with each tray catering for four to six people.
The company said that it intended to grow its market share of the snack segment, which it says has grown by 22 per cent over the last two years.
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