As the 5-a-Day campaign in Germany prepares to roll out a pilot school fruit and vegetable programme this summer in collaboration with the Federal Ministry of Food, Agriculture and Consumer Protection, plans are also underway to encourage German adults to consume a greater amount of fresh produce in the workplace.
The school trial is expected to serve as the basis for a nationwide scheme, to be introduced later this year, but 5-a-Day Germany is determined to target not only schoolchildren but also grown-ups.
With a week of promotions planned for the end of this year, the organisation says it is now looking for partners in the fresh produce trade to work on new pilot projects aimed at working adults.
'We want to bring fruit and vegetables direct to consumers and to show them how easy it is to implement the 5-a-day rule in their everyday lives' said Helmuth Huss, chairman of the 5-a-Day campaign. 'For the children's target group we are making great strides towards a nationwide school fruit programme. The next step is to have an appealing offer to adults as well.'
Preliminary investigations carried out by the 5-a-Day campaign suggest German adults are keen to know more about how they can enjoy a diet that includes plenty of fruit and vegetables while they are at work.
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