New Zealand-based topfruit grower Enzafruit expects volumes of its trademarked Jazz apple variety to increase by 71 per cent this season compared with 2008, and the company expects around 850,000 cartons, 15,300 tonnes, to be sent to Europe.
“Quality, taste and size are superb,” managing director Tony Fissette told Fruitnet.com. “Based on our experience over the last six months with the European Jazz season, we anticipate the same prices for New Zealand Jazz as last year, since both customers and consumers are very enthusiastic about this extra-tasty apple.”
For Enzafruit’s Cox variety, on the other hand, Mr Fissette expects volumes to be 15-20 per cent down on last year’s. However, the quality of the crop looks optimal, he said, due to good weather conditions, and initial sales are due to begin at the start of April. “What’s more,” he added, “we will enter on to a completely empty market for Cox apples, and demand is already very good for this variety.”
As for Enzafruit’s other varieties, Royal Gala volumes are forecast to be comparable with 2008’s, Braeburn volumes are expected to see an increase of 25 per cent, and Pink Lady volumes are anticipated to record growth of around 10 per cent, according to Mr Fissette.
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