The implementation of the European Commission's (EC) proposed School Fruit Scheme has moved a step closer following its endorsement by the member states in the Management Committee for the Common Organisation of Agricultural Markets, leaving the possibility of a September launch in several countries.
European fresh produce association Freshfel Europe has praised the efforts of the EC in putting together the scheme and getting member states on board, and said that it sees the project as a key factor in addressing rising obesity across Europe.
'The 2008 Freshfel Consumption Monitor confirmed that unfortunately the consumption of fresh fruit and vegetables across Europe continues to decrease,' said Laurence Swan, chairman of the Freshfel Promotion, Communication and Image Working Group. 'Such a trend is a worrying element not only for the fresh produce sector but also from a health perspective for the European population.'
Ramon Rey, president of Freshfel Europe, said that the next step was to ensure that the correct produce was used in the campaign to make it effective in combating poor eating habits in children across the continent.
'The provision of the regulation excluding fruit and vegetable products with added sugar, salt or fat from the programme is crucial in the fight against obesity,' he said. 'It gives a clear priority to fresh fruit and vegetables under the supervision of national health authorities.'
Mr Rey added that it would be important to provide fresh produce to children at a dedicated time and not alongside their main school meal, so as to 'maximise the benefit and experience' of eating produce and help acquaint them with its diversity, quality, taste and texture.
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