Florette reaps reward of long salad season

The international marketing magazine for fresh produce buyers in Europe
Steven Maxwell

BY STEVEN MAXWELL

Florette reaps reward of long salad season

Prepared salad specialist Florette has announced a 40 per cent increase in sales in the UK over the past four weeks

Florette reaps reward of long salad season
Florette's autumn sales boost has been welcomed following a difficult summer campaign

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Prepared salad specialist Florette has announced growth in the UK over the past four weeks of 40 per cent, and a yearly increase of over 11 per cent, vastly outperforming the maturing market.

The strength of the company’s brand, combined with a warm autumn, have been thanked for extending the salad season for Florette.

However, salad sales in general on the UK market this summer have suffered greatly as a result of unseasonably wet and cold conditions.

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