The international marketing magazine for fresh produce buyers in Europe
Steven Maxwell

BY STEVEN MAXWELL

Florette reaps reward of long salad season

Prepared salad specialist Florette has announced a 40 per cent increase in sales in the UK over the past four weeks

Florette reaps reward of long salad season
Florette's autumn sales boost has been welcomed following a difficult summer campaign

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Prepared salad specialist Florette has announced growth in the UK over the past four weeks of 40 per cent, and a yearly increase of over 11 per cent, vastly outperforming the maturing market.

The strength of the company’s brand, combined with a warm autumn, have been thanked for extending the salad season for Florette.

However, salad sales in general on the UK market this summer have suffered greatly as a result of unseasonably wet and cold conditions.

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