Morrisons reports increase in third-quarter sales

The international marketing magazine for fresh produce buyers in Europe
Carl Collen

BY CARL COLLEN

Morrisons reports increase in third-quarter sales

Increased promotional and branding activity pays off for UK's fourth-largest food retailer

Morrisons reports increase in third-quarter sales
Morrisons has spent more on consumer advertising during the latter part of the year

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UK supermarket chain Morrisons has announced an increase in like-for-like sales, excluding fuel, of 3.7 per cent for the third quarter of 2007.

The company put its success down to increased marketing activity, particularly its new advertising campaign, as well as its plan to roll out new brands.

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