Leading Israeli exporter Agrexco is preparing to export its first Carmel-branded lychees of the season, according to the company, with the fruit set to hit European markets in two weeks.
This year, Agrexco aims to export around 400 tonnes, double last season’s volume, and the company plans to use airfreight rather than seafreight so that the fruit reaches the market at the optimum level of ripeness.
“As a result of intensive research and development efforts, Agrexco will be able to export a premium sweet fruit with a lasting red colour and a velvety texture,” says product manager Bezalel Madmon.
Agrexco’s commitment to quality is illustrated by its decision not to export the fruit later than August, despite demand continuing through September.
“We think that the brand name, Carmel, has to be associated with premium agricultural produce,” Mr Madmon said. “We will not take the risk of blemishing it in spite of the financial temptation.”
The Mauritius variety is the main type grown in Israel, with the majority of growers concentrated in the area around Lake Galilee and western Galilee.
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