The Greenery unveils "pleasing results"

The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

The Greenery unveils "pleasing results"

Group turnover remains more or less the same as last year, while operating profit comes in at €10.5m

The Greenery unveils "pleasing results"

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Dutch supplier The Greenery has reported what it describes as “pleasing results” for its 2007 financial year. The group’s total turnover for 2007 remained almost static at the 2006 level of €1.9bn, while operating profit was €10.5m.


But despite higher costs and pressure to cut prices, payments to member growers rose 4.1 per cent to €810m, while the volume supplied was up 3.8 per cent. “Taking account of developments over the past year and the decisions we took to continue strengthening the position of The Greenery, we can view this result as pleasing,” said the company’s general manager Philip Smits.


As well as new logistics arrangements and a new results improvement programme, The Greenery has looked to strengthen its position as a retail partner through the further roll-out of category management activities and the construction of a new distribution centre, Mr Smits added.


Meanwhile, 14 strawberry growers belonging to The Greenery have formed the Aromio Red Growers’ Association in response to growing demand for the premium variety Ava in The Netherlands, Germany and Russia.

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