Innovative Fresh FreshXPerts

Fresh produce industry consultancy Innovative Fresh has signed a strategic partnership deal with FreshXPerts, a US-based consortium of experts in the fresh fruit and vegetable business.

The agreement, which effectively creates the first transatlantic fresh produce consulting group offering services to the US and European markets, will see Innovative Fresh join the consortium as another principle in what is described as the FreshXperts 'supergroup'.

Jelger de Vriend, managing partner of Innovative Fresh, said his company was 'honoured' to be working closely together with the FreshXPerts team, headed up by business development and marketing expert Anthony Totta.

'The expertise of the FreshXperts team is unique in the world,' commented Mr De Vriend. 'We firmly believe in building global partnerships; the strongest innovations have always come from intimate collaboration.'

Innovative Fresh provides fresh produce intelligence to Europe's leading fresh produce companies and retailers. The company operates a knowledge center, runs market intelligence programmes, and provides strategy consulting services.

Based in The Netherlands, the group has built a strong network of partners particularly in Europe and Latin America.

FreshXperts is a consortium of consultants that addresses the business development, management, marketing, distribution and retail merchandising needs of fresh produce companies, distributors and retailers.

The company provides expert advice on issues such as traceability, visibility and cool chain management, as well as offers advice and business solutions to increase profitability.