Leading Dutch greenhouse climate control company Priva has signed a strategic alliance with UK-based fresh produce IT specialist Anglia Business Solutions under a deal which the firms claim will provide growers with greater product traceability.

In a statement, the companies said the deal would combine Anglia's LINKFresh management solution with Fusion, Priva's management information system for the horticultural sector. Priva's UK director, Chris Addis, said the deal would enable growers to supply retailers with all necessary traceability information.

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