From October this year, Hollywood actress Marcia Cross, starof US series Desperate Housewives, is to be the face of a three-month, £3mcampaign to promote Rooster potatoes in the UK.
John Hicks, marketing manager of Scottish firm AlbertBartlett, which produces and markets Rooster potatoes, commented: “Theconsumption of potatoes is in decline in the UK, hit by low-carb diets andpeople spending less time cooking from scratch. We are adding a bit of theatreto make the product more sexy.”
The campaign will consist of TV commercials showing a pushyagent offering the actress the role of promoting Rooster potatoes, which sheinitially declines.
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