Mexico, a leading fresh produce supplier to markets worldwide, has been named as the official partner country for the upcoming edition of Fruit Logistica, the annual fresh produce industry trade fair, which takes place on 3-5 February 2010 in Berlin, Germany.
Welcoming the decision, Mexican industry officials are reportedly drawing up plans for a high-impact presence at the exhibition and networking event, with all of the country's major exporters set to take part.
Mexico's Ministry of Agriculture is set to take part in the Fruit Logistica opening ceremony on 2 February, and the country will also provide the cultural and culinary background for an official opening reception afterwards.
A spokesperson for Fruit Logistica said: 'Mexico has continued to build its presence at Fruit Logistica over the past 10 years. For the Mexican fresh produce trade, Fruit Logistica is a key marketing platform for growers, suppliers and export companies specialising in the production and marketing of fresh, top-quality fruit and vegetables.'
Representatives from the Mexican fresh produce trade point to the fact that the country's slogan 'Best from the Fresh' is widely recognised on the international stage.
Mexico exhibited at Fruit Logistica for the first time in 1995 and has been present at the event with a national pavilion each year since 2001.
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