The international marketing magazine for fresh produce buyers in Europe
Steven Maxwell


Wednesday 21st May 2008, 00:00 London

Cool chain challenge for soft fruit

The berry industry needs to ensure strengthen its cold chain to ensure consistent quality and shelf-life, says a leading exporter

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Good practice must be strengthened in the soft fruit supply chain, especially in terms of cool-chain management, to ensure consistent quality and shelf-life for the end consumer. This was the view of Peter McPherson of Berry Exchange Australia, who was speaking at the first-ever Global Berry Congress, which met on 15-16 May in London.

Organised by Eurofruit Magazine, the event attracted over 250 delegates from 24 countries. Mr McPherson revealed that often fruit is not refrigerated throughout the chain, either in transit or at supermarkets, "especially during promotional periods".

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