Capespan pineapple sticks take off

The international marketing magazine for fresh produce buyers in Europe
Steven Maxwell

BY STEVEN MAXWELL

Capespan pineapple sticks take off

There is a new addition to the BA long haul menu

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Individually sleeved pineapple sticks developed by Capespan and Superior Foods have been successfully launched as part of the British Airways long haul menu, with demand expected to increase from 80,000 to 100,000 sticks per week in summer. "This is a great example of genuine innovation between companies," said Capespan's Alistair Phillipson.

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