A new television advert for Zespri Gold entitled 'The Walk' has been aired in Europe for the first time this summer, promoting the fruit as New Zealand's export season gets into full swing.
The 30-second advertisement is being shown as part of four-week campaigns during May and June in Austria, Spain, Belgium and The Netherlands.
An animated television advert entitled 'Green Groove' for Zespri Green is also being shown in Spain, Belgium, The Netherlands and Germany.
Zespri's summer campaign also includes promotional activities in the consumer press (Spain), on billboards (Italy and Sweden), on the radio (Austria).
A special schools programme will also feature prominently in this year's promotional activities, involving schoolchildren in Spain, Belgium, Germany and The Netherlands.