In order to boost the mixed salad category this spring, French prepacked salads specialist Florette is launching three innovative salads under its new Salades Evasion (Escape Salads) range.
The new range comprises the Italian salad, the Greek salad and the Scandinavian salad, each product containing a mixture of different lettuces with a sauce and an extra ingredient included in sachets.
The 130g Italian salad bag comes with an olive oil and basil dressing and parmesan, the Greek salad (215g) blends feta cheese and tatziki, while the Scandinavian salad (235g) mixes smoked salmon and a creamy dill sauce.
In the UK, Florette is set to target football enthusiasts with the summer launch of the England Three Lions Salad, a mix of Lollo rosso, frisee, radicchio and spinach leaves designed to suit all tastes.
This line is a first for the produce category, with the product carrying the Three Lions crest, the symbol of the England team.
Florette’s marketing manager, Elaine Smith, commented: “The tournament takes place during our peak sales period – half of all bagged salad sales are secured during the summer months – and has great synergy with the key salad occasions of BBQs and summer socialising. We believe that our new official England Three Lions Salad will encourage considerable additional purchase during this key selling period, while also drawing in new consumers to trade up into the bagged salad category. We want consumers to think of it as the must-have addition to their tournament shopping basket.”
The Three Lions Salad, in stores from May, will be supported by point-of-sale and price promotions, as well as an on-pack promotion offering consumers the chance to win a luxury gas barbecue by sending in their favourite football salad recipes.
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