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Asiafruit Congress 2010, coming to Hong Kong on 8-10 September, is shaping up to be the best yet as exciting new programme updates offer delegates crucial debate on Asia’s rapidly growing fresh produce business.

Taking place alongside ASIA FRUIT LOGISTICA, Asiafruit Congress brings some 600 of the fresh produce world's top decision-makers together at the Hong Kong Convention and Exhibition Centre.

Thomas W Vadeboncoeur, president and founder of global consulting company Goodheart Resource, will kick off Asiafruit Congress proceedings with an insight into the role food safety can play in boosting brand loyalty for food retailers in Asia.

New additions to the roster of speakers also include Ronald Bown, president of the Chilean Exporters Association (ASOEX), leading a session dedicated to discussing Chile’s position as an exporter to Asia, and Chris Groot (Enza Zaden), presenting case studies on successful marketing from the seed sector.

David Cope (Purfesh) will also impart his expertise alongside Thue Barfod in discussion of the latest trends and technologies in ocean transport.

Other topics up for discussion include marketing to Asia’s Muslim consumers; the challenges in importing to China and Chile’s role as a supplier to the Asian markets.

Organisers Asiafruit Magazine offer delegates an exclusive 20 per cent saving on registration fees made online by 6 September, with further savings available for groups of colleagues and ASIA FRUIT LOGISTICA exhibitors wishing to attend.

As a Gold, Silver or Bronze sponsor, your brand is guaranteed high-profile publicity online and in-print before, during and after the Asiafruit Congress.

Asiafruit Congress is supported by sponsors Lantao, LCL, Sensitech, Blue Whale, Paramount Citrus, Kingstone, Cal Ex, Paramount Citrus, Oneonta, Del Monte, Zespri, Smart Fresh, Washington Apple Commission, IG International, Vanguard International and The Fresh Connection.

Keep up to date with registration, speaker and programme news by joining the mailing list at info@asiafruitcongress.com or visit www.asiafruitcongress.com.

For live events coverage, market news and programme updates follow Asiafruit Congress on Twitter at asiafruitcon.

For all delegate, marketing and press queries, contact:

Steve Wyatt
Sales & Marketing Executive
Asiafruit Congress
Hong Kong, 8-10 September
Tel: +44 20 7501 3719
Fax: + 44 20 7498 6472