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More companies and organisations are signing up to exhibit at Asia Fruit Logistica – Asia’s leading trade show for the fresh produce business which takes place in Hong Kong in September – according to the show's organisers.

With less than 100 days to go before the doors open at the event, new exhibitors include fresh produce businesses in Asia-Pacific, Africa, Europe and the Americas, as well as national pavilions from Japan, Italy and Argentina.

'Asia Fruit Logistica is growing again this year,' said Gérald Lamusse, managing director of organiser Global Produce Events GmbH. 'This progress demonstrates the real potential of the fresh produce business in Asia as well as the opportunities for suppliers in the rest of the world.'

Asia Fruit Logistica takes place on 8-10 September 2010 at the Hong Kong Convention and Exhibition Centre. Some 250 exhibitors and more than 3,500 visitors from all over the world are expected at this year’s event.

Organised in cooperation with Asiafruit Magazine, Asia Fruit Logistica runs alongside Asiafruit Congress, Asia’s only fresh produce business conference, which has taken place annually in the region for more than 10 years.

'Some 600 decision-makers from more than 25 countries in Asia and the rest of the world are set to attend the Asiafruit Congress again this year,' said Asiafruit Magazine editor John Hey. 'We have put together a very interesting programme, which looks at the big issues about how to succeed in the fresh produce business in Asia.'

For more information about Asia Fruit Logistica in Hong Kong on 8-10 September 2010, go online at www.asiafruitlogistica.com or contact Ms. Claudia Bach by email at claudia@gp-events.com or by telephone on +49 30 3038 2373.

For more information about Asiafriuit Congress, visit www.asiafruitcongress.com or contact Mr Steve Wyatt by email at steve@fruitnet.com or by telephone on +44 20 7501 3719.