French organic ad

From 5 July until 8 August, French organic development group Agence Bio is sponsoring a series of 20 short educational programmes on major French channel M6 about organic agriculture and those that work in the sector.

Titled 'Minutes Bio', the programmes are part of the triennial information and promotion campaign for 2008-2010 to support organic agriculture, funded by the European Union and undertaken in concert with five interprofessional organisations.

The reports feature a number of accounts from farmers, who introduce their companies, display their produce and explain the benefits of the organic method, giving watchers an inside view of the sector.