Migros, the Switzerland based retail group, has announced a new,consumer-based scheme in a bid to maintain competitive prices acrossstore.

The initiative involves Migros customers calling a hotlinewhen they see a specific product (from a range of 302 involved in thescheme) with a lower price than in Migros stores.

The consumerwill be rewarded with a CHF10 (€6) voucher, and Migros will in turnlower the product's price below that of the competitor's.

The range products involved in the scheme include apples, bread, eggs, flour and milk.

'Callour hotline when a similar product from another nationally activesupermarket is found to be cheaper, and we adjust the price in allbranches of Migros,' the group's website explains.