French retail group Casino has launched a new healthy living private label range called Casino Bien pour vous, targeting consumers looking to improve their lifestyle.
The label covers products for four types of people, according to Planet Retail, including senior citizens, people with intolerances, sports people and slimmers.
Made of 100 products, the range includes 30 non-food items with the rest made up of grocery products, as well as fitness equipment and exercise bikes.
Casino revealed earlier in the year that total sales climbed 6.5 per cent through the third quarter of 2010, coming in at €7.18bn, with organic growth of 3.4 per cent (excluding petrol).
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