Mark Bayly Zespri

Shareholders at New Zealand-based kiwifruit marketer Zespri appointed Mark Bayly as a director to replace the outgoing Graham Drury at the group's AGM this week.

Dr Bayly, formerly a marketing and management consultant at companies such as Vodafone, AIB and Ogilvy Group Ireland, is a member of the industry's GREEN development group and is a director at Kiwifruit New Zealand and Pacific View Pack & Cool Limited.

'I've been active within the New Zealand kiwifruit industry in different capacities and understand the business well. Through my appointment as a Zespri director I can contribute to the exporting and international marketing of kiwifruit,' said Dr Bayly in a statement

'Part of my role will be to strive to retain the industry's single point of entry structure. This combined with building and maintaining high prices in markets and eliminating unnecessary cost and complexity, is critical if we are to improve returns and profitability to growers,' he added.

Shareholders also re-elected Craig Greenless and David Pilkington.