Record results for Peruvian initiative

The international marketing magazine for fresh produce buyers in Europe
Gill McShane

BY GILL McSHANE

Record results for Peruvian initiative

The Sierra Exportadora outreach programme has achieved record avocado exports during the first four months of this year

Record results for Peruvian initiative

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Some 10 Peruvian highland regions have doubled their avocado exports during the January to May period of 2008 under an initiative called Sierra Exportadora, a programme set up by the Peruvian government to support some of the country’s poorest regions.

Total shipments reached a record 10,269 tonnes, worth some US$15.9m, benefiting more than 2,000 families in 10 regions, according Sierra Exportadora’s executive chairman Gastón Benza Pflucker.

Volumes were distributed among markets including the Netherlands, Spain, France, the UK, the US and Canada.

The Sierra Exportadora project aims to help finance the export of agricultural products which are traditionally traded domestically in Peru, and encourage growers to work in cooperatives in some of the poorest regions of the country.

The Peruvian government hopes the initiative will bring 150,000ha into cultivation, employ 300,000 Peruvians, and generate agricultural products exports of over 730,000 tonnes.

 

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