The Good Shopping Guide Ethical Shopping 'app' has been launched today for the iPhone, iPod Touch and iPad, enabling users to find out the ethical status of goods including fruit and vegetables before they make a purchase.
The application from the Ethical Company Organisation provides comparison tables on famous UK brands and corporations in relation to their record on the environment, animal welfare and human rights.
The Organic Farm Foods brand scores highest with a perfect score of 100, followed by Worldwide Fruit and RB Organics with 88 and 84 respectively.
Less favourable is the assessment of Primafruit, Norman Collett and Keelings, which all score 64.
The application equally looks at the performance of retailers, with the Cooperative scoring highest with 78 and Asda and Tesco bringing up the rear with 37 and 41.
The application also provides an exhaustive list of seasonal availability in the UK for consumers concerned about food miles.
Andy Atkins, executive director of Friends of the Earth, which will receive 10 per cent of revenue from the app, commented: 'Despite the recession, more and more people want products and services that don't trash the planet - but don't have much time to investigate the best options themselves.'
This app will mean that consumers won't have to, according to William Sankey, director of the Ethical Company Organisation.
'Our readers asked us to develop a comprehensive comparison toolthey could take into the shops,' he told the Guardian. 'We could only have dreamed of such a neat mobile tool when we printed the first, painfully heavy,350-page guidea decade or so ago.'
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