Global Berry Congress has confirmed some of the berry world's leading players as its latest keynote speakers ahead of the the world's leading berry conference event, which takes place in Monterey, California on 6-8 April.
Joe Barsi of California Giant Berry Farms (US) offers his expertise on the growing new market opportunities for strawberries and blueberries and the challenges that suppliers may face in marketing these popular varieties in uncharted territories.
Vice-president of produce for US supermarket chain Raley's, Greg Corrigan, and US-based Naturipe Farms' Robert Verloop, will tell delegates how they can make the most of new market dynamics in the US as demand for fresh berries is evolving in line with big shifts in shopper behaviour.
Greg will be joined by Dr Andrew Granger of Plant and Food Research (NZ) will also be on-hand to explain the importance of new varietal development for success in the fresh berry market.
Besides unmissable speakers sharing their experience of the industry's hottest topics, Global Berry Congress offers unique international networking opportunities for serious berry professionals looking to maximise their business in the US market and beyond.
Register online by 16 March 2011 and benefit from an exclusive 20 per cent saving on the full delegate fee.
Keep up to date with speaker, programme and market news at www.berrycongress.com
Join us in California!
Kind regards,
Hannah Gorvin
Commercial Manager
Tel: +44 20 7501 3707
Fax: +44 20 7498 6472
info@berrycongress.com
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