Dutch pepper promotion receives EC funding

The international marketing magazine for fresh produce buyers in Europe
Mike Knowles

BY MIKE KNOWLES

@mikefruitnet

Dutch pepper promotion receives EC funding

Project to increase sales in Germany and Holland set to benefit from almost €1m in financial support

Dutch pepper promotion receives EC funding

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The European Commission has awarded €900,000 to a Dutch marketing initiative aimed at promoting increased sales and consumption of fresh vegetables.

The project, which is being developed by AGF Promotion Netherlands, will focus in particular on improving the way peppers are marketed in Germany and also Holland itself.

Under current EC regulations, funding for promotional schemes is granted on the basis that any contribution is matched by those running the project.

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