Hans Verwegen is a marketing analyst in fresh produce with 35 years experience from seed to fork. He played an important role during the many years he worked on consumer and retail research at CBT, the Dutch association of CBT auctions, and following that at major fresh produce marketer The Greenery. Nowadays he works as a global marketing analyst for vegetable seed breeding specialist Enza Zaden.
Almost half of German consumers say they aren’t satisfied with the taste of tomatoes. Fred Searle reports from the European Tomato Forum in Düsseldorf on what needs to be done to improve the fruit’s flavour