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The international marketing magazine for fresh produce buyers in Europe

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2523 articles about Marketing
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Chiquita builds brand awareness with Lego >
Chiquita builds brand awareness with Lego
by Mike Knowles 18 January 2019 Bananas
Banana company announces marketing partnership with The Lego Movie 2 and…
VI.P promotes mindful eating >
VI.P promotes mindful eating
by Maura Maxwell 17 January 2019 Apples & Pears
Studies show that being more aware of food intake can lower stress and help…
Greek campaign kicks off in Berlin >
Greek campaign kicks off in Berlin
by Tom Joyce 16 January 2019 Kiwifruit, Citrus, Grapes and Cherries
A number of Greek and Cypriot agricultural cooperatives have come together to…
WAO unveils new-year health tips for consumers >
WAO unveils new-year health tips for consumers
by Maura Maxwell 16 January 2019 Avocados
Organisation says avocados are the must-have ingredient for January
Spain’s greenhouse sector to launch EU campaign >
Spain’s greenhouse sector to launch EU campaign
by Maura Maxwell 15 January 2019 Fruit and Vegetables
New promotion seeks to overturn negative image of fruits and vegetables grown…
Fresh ideas to the fore in Berlin >
Fresh ideas to the fore in Berlin
by Mike Knowles 14 January 2019 Fruit and Vegetables
Packed with insight and inspiration, Fruitnet World of Fresh Ideas is the best…
Blue Whale wows Bangkok kids >
Blue Whale wows Bangkok kids
by Tom Joyce 11 January 2019 Apples & Pears
The French exporter is introducing its latest apple variety, Candine, to…
Pink Lady sponsors Dubai marathon >
Pink Lady sponsors Dubai marathon
by Tom Joyce 9 January 2019 Apples & Pears
Pink Lady will this month be sponsoring the 20th anniversary of the Standard…
Dori kiwifruit grows in Asia >
Dori kiwifruit grows in Asia
by Camellia Aebischer 3 January 2019 Fruit and Kiwifruit
The new yellow kiwifruit variety from Dori Consortium Europe has already seen…
Italy's Minguzzi joins Origine Group >
Italy's Minguzzi joins Origine Group
by Mike Knowles 21 December 2018 Apples & Pears and Kiwifruit
Emilia-Romagna supplier becomes latest company to join the export-focused…

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Features & Analysis
- Subscribers onlyThe little big country
  Indonesia is a top-five economy that many people know little about. John Giles reports on a country full of opportunities
- Subscribers onlyPortsmouth Port invests to manage change
  The loss of key contracts was a blow, but Portsmouth has dusted itself down and is reinventing itself for the future
- Subscribers onlyA touch of Sabrosura
  These are exciting times for Colombian fruit producers, who have overcome a tough past and with the support of a new marketing campaign now have their sights set on the global export trade
- Subscribers onlyNordic surprise
  Norway may offer surprising opportunities for British growers in future. Chris White took a trip across the North Sea to find out more
- The great carrot price scandal
  Comment: Tim O'Malley, group managing director of Nationwide Produce, on why the retailers' race to the bottom on price is threatening the viability of UK production
- Subscribers onlyTomatoes' taste test
  Almost half of German consumers say they aren’t satisfied with the taste of tomatoes. Fred Searle reports from the European Tomato Forum in Düsseldorf on what needs to be done to improve the fruit’s flavour
- Opportunities aplenty in Serbia
  Registrations are open for the third Fruitnet Forum South-East Europe, which takes place in Belgrade this November
- Europe's food policy should focus on health
  Comment: Bob Doherty, professor of marketing and chair of agrifood at the University of York, on why the environment and health should be at the heart of Europe's decision-making on food
- China Fruit Logistica delivers fresh power
  Launch edition provides trade visitors with a powerful mix of business, networking and information opportunities
- In defence of plastic packaging manufacturers
  Graham Kershaw, owner of Macpac, on why he feels packaging manufacturers are being wrongly vilified in the press
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