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The international marketing magazine for fresh produce buyers in Europe

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2464 articles about Marketing
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Pink Lady set for "great harvest">
Pink Lady set for "great harvest"
by Carl Collen 20 September 2018 Apples & Pears
Representative group APLE predicts 9 per cent increase in volumes this season
USDA invests in agri-industry >
USDA invests in agri-industry
by Carl Collen 19 September 2018
US Department of Agriculture announces US$102.7m investment to expand markets…
Chiquita goes pink for cancer >
Chiquita goes pink for cancer
by Camellia Aebischer 19 September 2018 Fruit and Bananas
Throughout October 200m Chiquita bananas will don pink ribbon labels to raise…
Fyffes celebrates landmark birthday >
Fyffes celebrates landmark birthday
by Carl Collen 18 September 2018 Bananas
Banana giant is marking its 130-year anniversary this September
Emco Cal unveils new strawberry duo >
Emco Cal unveils new strawberry duo
by Maura Maxwell 17 September 2018 Berries
The company has high hopes for the Florida Brilliance and Florida Beauty…
Indonesian brand ready to begin banana exports >
Indonesian brand ready to begin banana exports
by Chris White 14 September 2018 Bananas
Asia Fruit Logistica: Halo, which is owned by Jakarta-based Aksara Agri, set to…
Portuguese produce gaining ground in Germany >
Portuguese produce gaining ground in Germany
by Maura Maxwell 12 September 2018 Fruit, Apples & Pears, Berries and Vegetables
Germany set to become the third biggest market for Portuguese fruit and veg by…
Cosur rebrands as Battaglio Argentina >
Cosur rebrands as Battaglio Argentina
by Mike Knowles 12 September 2018 Apples & Pears, Bananas and Pineapples
Italian-owned firm has become a major exporter of apples and pears, as well as…
Berry growers unite in Asian venture >
Berry growers unite in Asian venture
by Maura Maxwell 11 September 2018 Berries
Continuity of supply the key to unlocking potential in new markets, says…
Rockit founder turns attention to cherries >
Rockit founder turns attention to cherries
by Mike Knowles 10 September 2018 Stonefruit and Cherries
Asia Fruit Logistica: Phil Alison wants to develop a brand presence for Cherri…

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Features & Analysis
- Subscribers onlyA touch of Sabrosura
  These are exciting times for Colombian fruit producers, who have overcome a tough past and with the support of a new marketing campaign now have their sights set on the global export trade
- Subscribers onlyNordic surprise
  Norway may offer surprising opportunities for British growers in future. Chris White took a trip across the North Sea to find out more
- The great carrot price scandal
  Comment: Tim O'Malley, group managing director of Nationwide Produce, on why the retailers' race to the bottom on price is threatening the viability of UK production
- Subscribers onlyTomatoes' taste test
  Almost half of German consumers say they aren’t satisfied with the taste of tomatoes. Fred Searle reports from the European Tomato Forum in Düsseldorf on what needs to be done to improve the fruit’s flavour
- Opportunities aplenty in Serbia
  Registrations are open for the third Fruitnet Forum South-East Europe, which takes place in Belgrade this November
- Europe's food policy should focus on health
  Comment: Bob Doherty, professor of marketing and chair of agrifood at the University of York, on why the environment and health should be at the heart of Europe's decision-making on food
- China Fruit Logistica delivers fresh power
  Launch edition provides trade visitors with a powerful mix of business, networking and information opportunities
- In defence of plastic packaging manufacturers
  Graham Kershaw, owner of Macpac, on why he feels packaging manufacturers are being wrongly vilified in the press
- Video: Jacqui Green talks berries
  Berry Gardens chief executive discusses her first few months in the job, the latest supply situation and where she sees category growth
- Subscribers onlyUnease grows over SA land ruling
  Fred Meintjes analyses the fallout of this week's historic decision to allow expropriation of land without compensation in South Africa, and argues now is not the time to panic
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