Category Management Which Way Now? published this week found that 96 per cent of respondents see the supply chain phenomenon continuing into the next decade as a core business strategy. And 70 per cent of retailers and 76 per cent of suppliers were found to be very satisfied or satisfied with category management as a way to do business.
The study examined key retailer approaches to category management including Asda, Marks & Spencer, Safeway, Sainsbury's, Somerfield and Tesco. It also included case studies on key suppliers.
IGD found in its survey that the original process instigated some six years ago and originally seen as too time-consuming and complex, is being refined by organisations which are tending to look at the ethos behind category management rather than becoming bogged down in the tick-box approach.
As the strategy evolves however, it may lose its category management tag, but as a principle, it is here to stay, says the IGD.
'Our survey shows clearly that category management remains a fundamental process in the food and grocery industry,' said IGD chief executive Joanne Denney.
The 220-page report is available from the IGD for £375 for members or £500 for non-members.
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