They spent last week in Cornwall, where leading potato grower Mark Rowe, pictured centre, who supplies Tesco, air lifted his freshly harvested potatoes up and away to London in time for dinner at one of the capital's prestigious restaurants.
More promotional activity will take place at 20 other venues in the next three weeks.
Italian supplier placed its first club varieties, Kanzi and Ambrosia, in the market this season
Government allows unlimited tariff-free imports of key products until 30 June in bid to stabilise fruit prices after domestic supply shortages
Asia Fruit Logistica’s Bangkok Business Meet-Up explored growth opportunities for the Thai fruit and vegetable industry
Abundant Kent cherry blossom announces possible early start to British season
LettUs Grow and Innovative Growers Equipment announce partnership to bring advanced aeroponic technology to North America
Agri-tech R&D firm secures funding to carry out 12-month project with apple grower that could cut crop wastage
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