Mango munchers are looking forward to an extra push for the fruit with the second National Mango Week from September 9-15.

The week will focus on the theme 'what can you make with a mango?' with a pr and marketing campaign to demonstrate weird and wonderful things consumers can do with mangoes. There will be activity in the major retailers, in the consumer press and also on the radio.

Mark Moody, chairman of the Mango Association, said: 'Purchase levels of mangoes are growing rapidly each year, but the mango is as vulnerable as any fruit to the introduction of new products and changes in trends or consumer buying habits.

'With this in mind, the Association will be working with trade partners and retailers to cultivate the continuing positive demand for mangoes. By investing in National Mango Week we hope to achieve overall market growth and cement a firm trading platform for the future.'

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