Greencell has launched a new nationwide Voucher Incentive Scheme for its wholesale market customers, to run throughout July.

The initiative aims to reward loyalty and increase focus on Greencell products around the country, at a time when the company is supplying a range of fruits that includes French stonefruit, South American top fruit, South African citrus, Israeli grape, Argentinian lemons and kiwifruit and avocados from various sources.

The scheme is very simple - for every pallet purchased from Greencell during the month of July, the customer will receive a £5 Marks & Spencer voucher. The company concerned will then have the choice how the vouchers are shared out.

Greencell md Henri Lambriex said: 'There are very few incentives available to the wholesale markets and this is one step Greencell is taking towards addressing this.' Fellow director Frank Kinsella added: 'Promotional activity in the wholesale markets is rare these days and we feel this gives more focus to Greencell products in the markets. We are both generating interest in our own activities and doing something positive for our customers.'