The introduction of the TGA's tomato zone – an interactive website and teaching aid for kids – has been a resounding success. Since its launch six weeks ago it has already attracted over 20,000 hits.

The site found at www.thetomatozone.co.uk covers factual information on UK tomatoes, health and nutrition. In addition, there are games and quizzes aimed at five to 11-year-olds, spearheaded by the activities of Tommy Tomato.