Following the success of the Why Wait – Buy Your Own! campaign in London, the F&PA's Veronica Richardson will be giving a presentation at Four Oaks Trade Show to talk about male and female buying habits.

She will also be showcasing the new TV advert that will be broadcast across the north of England, as well as posters that will be springing up around Manchester and Leeds in the next two months.

Richardson will be talking about point of sale materials that will be made available to local florists and F&PA members, which this time come with the seductive offer to consumers of winning a romantic holiday anywhere in the world.

Richardson will also be making another appearance at the GLEE show where she will highlight trends in flowers and give visitors an insight into what will be hip in 2003.

To find out whether white really is the new black, join Richardson on September 16 at 1pm.

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