Wholesaler John Bates Flowers Ltd has announced it has changed name to JB Flowers Ltd as of September 2.

The name change reflects the company's commitment to providing a full spectrum of products and customer service to a wide range of customers. It has also commissioned a new logo.

Director Robin Bates said: 'The change reinforces our strong vision for the future and the new identity better reflects who we are and what we do. The motivation for the change is our customers, our aim being to get to know them, find out what they want and the new identity puts us in a better position to deliver it'.

JB Flowers Ltd is involved in negotiations with major grocery and convenience stores throughout Northern Ireland to supply seasonal bouquets and arrangements.

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