The reinvention of the chrysanthemum will be the key topic at the Society of Floristry Show on November 3.

Gary Loen, one of the Netherlands' most individual designers, will be at the Nottingham event to explain how to reinvent and restyle the popular flower.

He said: 'There's always a fresh challenge in every flower and I find it by interpreting traditional flowers in completely different but commercial ways. I don't know of any better way of reaching people than to show them new ideas for well-known flowers.

'Chrysanthemum really are a case in point. With a selection of over 1,200 different varieties to choose from, the permutations of designs, colour combinations, influences, styles and interpretations are endless.'

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