Hargreaves Plants reports record sales of asparagus crowns into the home market.

Technical sales executive Jamie Petchell said: 'We have steadily built up crown sales over the last three years and certainly regard asparagus as a key part of our business.

'The majority of our sales are to suppliers of the multiples, however there is a notable rise in orders from pick your owns looking to bring in customers before the strawberry season' Hargreaves is also working with asparagus growers in New Zealand, Italy, and other countries.

Chief executive Paul Taylor added: 'The future of our and any other asparagus business relies on new varieties, therefore we are pleased to offer these promising selections on an exclusive basis. Of particular interest are the new purple types which supermarkets are keen to acquire. They have better flavour and add a new colour to fresh salads.'

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