Several other producers are supporting the idea, which ties in with the launch of the UK asparagus season and is backed by the Asparagus Growers Association (AGA).

"We felt we wanted to do something a little bigger this year and our plans and ideas have spiralled," marketing manager Lucy Mellor told the Journal. "We are going for a national event in May, with another run with growers from all major areas coming down to London, possibly at a location like Borough market.

"There will also be local events going on throughout the UK, and we will be having an asparagus festival from May 25-26 in Evesham." The AGA conference will be held on March 26 in Peterborough.

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