Zespri International has reorganised its resources and functions to improve delivery of a strategy to achieve business growth. Goodacre explained that the new focus is on improving relationships within the industry and the quality and efficiency of Zespri's supply structure is paramount.

'We need to achieve effective and commercially robust relationships with growers and the post-harvest sector,' said Goodacre. 'And to do that we need to find mechanisms that enable growers an suppliers to be active participants in decision making on issues that are directly related to their roles. These are primarily in the onshore supply and handling of kiwifruit and I feel it's a critical area for Zespri to address.' Goodacre has set up a corporate team to help build these strategic relationships. The team will bring together grower, supplier and industry relations as well as technology transfer and the group. It will be headed by Grahame Coles who joined Zespri in 2000.